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Incite Consulting join the adventure

Incite Consulting is a business consulting firm, focused on sales strategy and business development, servicing businesses across the East Midlands.  Incite’s logo now appearing on the race car during 2017.

Sam welcomes Averill Photography to the team

Owner Mark Platt said “It was actually Sam’s dad, Neil who made me want to support Sam with his racing.  I work all over the East Midlands and met Neil at a networking event.  With my background working for Ellis Clowes, I have a huge interest in racing.  However, it’s being able to relate to Neil, which makes me want to get involved.  We’re both working class fathers and I could see how much Neil believes in his son’s passion, just like I do for my daughters with their dancing.”

Commenting about how the support of local business people can make the difference between Sam being able to race or not, his father Neil says:

“Support from people like Mark, however large or small, not only helps Sam achieve his dreams, but in my opinion, displays how fantastic and family-oriented the local business community is.”

More information about Incite can be found on the firm’s website

New 2017 partnership with Averill photography

Two Derby businesses have struck up a business partnership on the racetrack. Photographer Mark Averill has teamed up with the young motorsport team SamRandonRacing in a partnership that has both businesses excited.

It was an obvious connection in hindsight” said Neil Randon, father and business manager for his racing driver son, Sam.

Sam welcomes Averill Photography to the team

Mark is a total petrol head and we recognise the importance of high quality imagery in promoting our fledgling business, but we needed something that stood out. I’ve admired Mark’s work before and I think he has a real eye for detail and can make any event look interesting. His automotive work is outstanding so when we finally met at a Marketing Derby event, it was a very short conversation before a deal was done”.

Averill Photography’s first chance to work with Sam came over this weekend as they attended Sam’s most recent race weekend at Snetterton Circuit. Sam was racing in the Renault UK Clio Cup in front of 40,000 spectators and live TV cameras as part of the world famous British Touring Car Championship event.

Example of Mark’s work captured at Snetterton

Managing Director Mark Averill said “I am really pleased to have agreed this partnership with Sam. I love my cars and racing so I didn’t take much persuading. Seeing my logo on the race car was a real buzz and opens a whole new channel for my business, further building my automotive credentials”.

There’s also an element of involvement with Sam’s racing career. He’s a talented lad yet up against such huge financial hurdles at the level he now races at, so I hope my pictures can capture the excitement and tension of these events and help him find the sponsors to go all the way.

Averill Photography are a Derby based photographer working all over the UK providing the best in digital and printed photography & images. More information at

SamRandonRacing provide professional hospitality and brand exposure at major UK sporting events.

Twincentric Integration Prime sponsor

It is really good to be able to announce a renewed support agreement with IT company Twincentric Integration.
Twincentric specialises in providing IT support services and innovation to a range of business, from SME’s through to large multi-site organisations.
Owner and Managing Director Tony has long been an interested supporter of Sam’s racing and was in actual fact one of our first trackside supporters back in our early karting days at Rissington Kart Circuit.

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