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DM Integration join the adventure

SamRandonRacing signs up with Chester based DM Integration for the 2020 season

DMi Logo-300DM Integration is an amalgamation of over 30 years’ experience, dedication, passion, understanding and knowledge in Business Transformation. Their education, support, coaching, facilitation and mentoring will help your organisation reach it’s full potential of ‘excellence’ through your team of people and ‘Leadership through Integration’.

Sam said “Dave at DMi is a passionate racing fan with his horses – so it was easy to persuade to try a different kind of racing.”


Partnership with AVIT media continues

Two Derby businesses have struck up a business partnership on the racetrack. Photography and video experts AVIT Media have teamed up with the young motorsport team SamRandonRacing in a partnership that has both businesses excited.

It was an obvious connection in hindsight” said Neil Randon, father and business manager for his racing driver son, Sam.

Sam welcomes AVIT media to the team

Mark and Ash are total petrol heads and we recognise the importance of high quality imagery in promoting our fledgling business, but we needed something that stood out. I’ve admired Mark’s work before and I think he has a real eye for detail and can make any event look interesting. His automotive work is outstanding so when we finally met at a Marketing Derby event, it was a very short conversation before a deal was done”.

Example of Mark’s work captured at Snetterton

Director Mark Averill said “I am really pleased to have agreed this partnership with Sam. I love my cars and racing so I didn’t take much persuading. Seeing my logo on the race car was a real buzz and opens a whole new channel for my business, further building my automotive credentials”.

There’s also an element of involvement with Sam’s racing career. He’s a talented lad yet up against such huge financial hurdles at the level he now races at, so I hope my pictures can capture the excitement and tension of these events and help him find the sponsors to go all the way.

AVIT Media are a Derby based media company working all over the UK providing the best in digital and printed photography & images, specialising in Automotive and cars. More information at

SamRandonRacing provide professional hospitality and brand exposure at major UK sporting events.


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